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I went to the talk about trend forecasting I told you about, and there was definitely a process of trends being invented (or innovated), of people seeing those trends, early adopters and then wider or widespread adoption...and at every turn there is a 'gate keeper' someone who decides to adopt or not...and of course the book tipping point by Malcolm Gladwell...like what is it that finally tips the scale? Will twitter, or twitter-like apps ever attain the status of facebook?
I don't want to sound like an expert here I'm new to social media but even though it seems like such a niche its actually a vital part of the world in general and exemplifies other processes that are happening, mostly driven by technology....
Anyways back to work. Interesting post